Tag: business knowledge series

Mike Janes 0
Analytical problem solving with Carlos

Carlos Pinheiro is talented. One afternoon Carlos stood in front of a group of marketers including myself, and shared social network analysis using our data.  Yes, the analysis took talent, but the real brilliance was that Carlos presented the information in a way where we all left the meeting with

Learn SAS
Maggie Miller 0
Getting answers with econometrics

Someone once boiled down econometrics for me by explaining -- it’s all about answering the “why.” It’s especially important for companies wanting to know the answers to important questions like… Why are customers buying this product? Why are customers not buying my product? If you’re ready to start investigating the