I don’t want to have a relationship with a marketing department. I don’t want to be your friend. I don’t want to engage in conversation with you. I feel no loyalty towards you. When I say I like you I’m not entirely sincere. And yet I chose to share an enormous amount of my life with
Industry-changing dynamics like mobility, smart products, social media and embedded computing put a premium on big data and the insights you can gain from organizational data. As a result, the opportunity to be disruptive with analytics has never been greater. Yet, when it comes to making analytics work, not all organizations
Would you like to know how some of the largest and most successful organizations are getting value from their big data? Tune in to AllAnalytics.com today at 2 p.m. ET (US) to find out. In their recently published research report, Big Data in Big Companies, renowned analytics thought-leader Tom Davenport
There are big opportunities in store for business in Brian Solis’ vision of the future, just as there are equally big opportunities for customers. They emanate from the importance of shared experiences, taking place with connected customers and which are fueled by great technologies. As is often the case, these
The future of business will require new success metrics. Since the future of business has been established by Brian Solis as being about shared experiences with connected customers enabled by great technologies, the next logical question might be whether or not those same technologies afford the ability to get new
Brian Solis has a vision of the future that involves shared experiences - many, many shared experiences. And his message for marketers is pretty clear - focus on shared experiences because that's what really matters. That's a pretty bold statement, but he backs it up with a rationale that's so simple and
Brian Solis of the Altimeter Group envisions a future brimming with potential, and a key part of his vision of the future are connected customers. These people are connected thanks to amazing technologies that enable the shared experience to take center stage, and for which new measures of success highlight many big opportunities. The connected
Brian Solis of the Altimeter Group has a compelling vision of the future - one which is replete with promise made possible by great technologies. But these great technologies come with a need to keep them in the right perspective (more on that below). In addition to great technologies, his vision of the future includes
Not everyone agrees on a definition of "big data" -- but you'll probably agree that the amount of data available today is a lot bigger than in the past, eh?!? ... so let's just call it "Bigger Data"! :) And you might have noticed that some of your old tried-and-true
Big data. It’s still the hottest topic going – and making it pay off continues to be a challenge. According to a recent IDG Research survey, organizations’ biggest big data headaches are: 1) lack of skills needed to run analysis and 2) difficulty in making data available to users for
Are you invisible or remarkable? That's the question that Seth Godin believes that marketers should ask themselves in the new economy and there are 3 simple reasons why: All media is now optional - no one is going to look at your tweet or open your junk mail unless they
In Amsterdam, harnessing the power of the (data) tide With more than 100 km of canals and 1,500 bridges, dikes and dams, Amsterdam has long been in tune with the tides. Today, as an economic tide tugs at Europe and many regions, organizations are coping with a flood of data
What does big data know that you don't? It could be a new source of revenue, a budding consumer trend or ... something sinister! Find out what big data knows in this funny but telling video spot: Look familiar? Do you know that guy? Share this funny big data video
The value of analytics to solve multiple business problems really makes analytics the ultimate reusable business investment, or as they say in the energy industry, it may be called a renewable resource. As I've commented before, organizations spend billions of dollars on storing data, and unless you happen to be a
A few weeks ago, we asked, "What would big data say if it could talk?" Today, we might ask, "What if big data had a mail cart?!" It's a fun metaphor that shows how overwhelming big data can be without a strategy for managing it. Watch the short video below
A little over 2 years ago, I wrote a post about our vision for turning big data into a strategic asset. The outcome of this vision was the development of a Global Marketing System that provides marketers with complete views of customer behavior and advanced marketing analytics so we can
Big data might be daunting, but Matthew J. Becker, Senior Director and Global Head of Statistical Programming at inVentive Health Clinical, says the goal remains simple for those in health care and life sciences: cure disease and improve health outcomes. Speaking last week at SAS Global Forum, Becker noted that
“Faster, Higher, Stronger” is the Olympic motto. In a Keynote Lunch presentation at SAS Global Forum, Tim Patrick, Director of Enterprise Applications for the United States Olympic Committee, explained how technology, data analysis and visualization are helping fulfill that mission. After a successful showing at the Vancouver games, Patrick and
Paul Kent, SAS VP of Big Data talks to us at SAS Global Forum about working with Hadoop and the significant impact it has on SAS customers. Watch the video to learn how one Japanese real estate company used this technology to gather data from elevator stops in high-rise buildings. The
Stephen Overton from Overton Technologies, LLC discusses the features of OLAP technology in business intelligence reporting.
When you hear the term “big data,” what’s the first thing that comes to mind? Complex numbers? Information overload? Now where did I put my aspirin …? Thanks to visual analytics (VA), it turns out big data doesn’t have to be scary or a headache. “Big data is not just
After an energy-packed opening session Sunday night at SAS Global Forum 2013 in San Francisco, hundreds of senior-level executives reconvened Monday in the Marriott Marquis for a day of discussion on what it means to be a high-performance organization. Big Data: We're all in this together Author and MIT Principal
It might not be the battle of good versus evil, but it’s a clash that can profoundly affect a company’s success. So, what are the HiPPOs and geeks fighting over? It’s the way an organization chooses to tackle its biggest challenges. But before we delve into that topic, it’s important
In the last decade, CMOs have made great strides in elevating their stature. According to the latest SpencerStuart survey, CMO tenure has steadily climbed from 23 months in 2004 to 45 months in 2012. What are the reasons for this improved longevity? Marketers are becoming more strategic-minded, they're taking a
Imagine big data personified. He would be smart and loud and right on top of you ... but ultimately ignored. That's exactly the scene you'll see in this new and amusing video spot. Look familiar? Do you know that guy? Share this funny big data video with your colleagues and
If it’s true that everything is bigger in Texas, imagine what “big data” means in the Lone Star State. Stephanie A. Bond Huie knows all about that. As Vice Chancellor, ad interim, for the University of Texas System’s Office of Strategic Initiatives, Huie leads a team of researchers and policy
I consider myself lucky to have confirmed first-hand that Nate Silver is a relatively smart guy. He most recently published a book, The Signal and the Noise: Why So Many Predictions Fail – but Some Don’t, and he is particularly well known for accurately predicting the outcome of the 2012
New research by the CMO Council and SAS, entitled "Big Data's Biggest Role: Aligning the CMO & CIO," shows more overlaps than differences between marketing and IT. Big data is uniting the CMO and CIO in their common quest for a customer-centric organization. 61 percent of marketers and 60 percent of
How often do you question the availability of power? Outside of weather events, the answer is probably, “not much.” But what if you have an electric vehicle? Or manage a data center? Rely on either of those technologies and you might consider electricity as a constraint, around which you plan
Online marketers all want the same thing - for our customers to get what they want, when they want it, and with the fewest clicks possible. We already know that satisfied customers usually return, and now they share their experiences so the stakes have never been higher to get it
