The other day, I was looking at an enterprise architecture diagram, and it actually showed a connection between the marketing database, the Hadoop server and the data warehouse. My response can be summed up in two ways. First, I was amazed! Second, I was very interested on how this customer uses
Bookies have long turned a trade in predicting the fate of our politicians in the general election. According to Ladbrokes, gamblers are set to spend a staggering £100m betting on this year’s result. The outcome of the May 7 vote is anticipated to be the hardest election to predict in
In today’s era of digital marketing, advertisers have access to innovative tools and platforms, which enable them to provide Internet users with more personalized ads. Furthermore, in exchange for such helpful and free service, people do not mind sharing a little bit of personal information as it helps them find
