As a youngster in the 70s and 80s, Star Trek inspired my imagination and fostered a great love for science, technology and reading. (See the embedded Star Trek infographic for some interesting factoids – did you know that there were 28 crew member deaths by those wearing red shirts?) Captain Kirk and the
Tag: big data
SAS Data Management helps organizations boldly go where no one has gone before
Marketing analytics lessons from the KGB
“Half the money I spend on advertising is wasted, the trouble is I don't know which half.” ~ John Wanamaker, U.S. department store magnate and merchandising / advertising pioneer. I’m not going to claim that I can pinpoint exactly which half of your marketing dollars are wasted in the space
Transporting analytics to the Internet of Things
Why are so many companies across a diverse set of industries investing in and around the Internet of Things? Everywhere I go, every blog I read … I sound like my favorite band from the 80s: the Internet of Things is watching me. In reality, it’s the reverse: I'm seeing