Author

Waynette Tubbs
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Editor, Marketing Editorial

Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.

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Modern portfolio theory using SAS® OR

The premise of the modern portfolio theory (MPT), proposed by Harry Markowitz in 1952, is diversity. Murphy Choy says that means you should “never put all of your eggs in the same basket.” According to Choy, the theory was never meant to be used with complex investment products because they

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Upcoming events – get in on the fun!

Users groups and users group events are a great way to get the most from the software that you use every day: learn new coding and analysis techniques, gain efficiencies and productivity, and meet other SAS users. The final months of 2011 will fly by. Don’t let them escape without

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Unattention data miners!

Are you planning to attend WUSS 2011 or are you a data miner who will you be in the San Francisco Bay area on Saturday, October 15 and looking for an "Unusually," "Uninteresting" data mining Unconference? An unconference is an event where users suggest topics, get together and discuss them in

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Posters anyone?

Contributed by Sara Jones, CMP, User and Customer Marketing at SAS So many papers, so little time. Looking at the SAS users group conference schedule and deciding what to attend and how to get the very most of your day can be overwhelming -  in a good way of course. So many

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