This year the American Statistical Association Conference on Statistical Practice (CSP) has some weighty themes including Big Data Prediction and Analysis and all of its exciting applications. But just as important is the theme Communication and Impact. Everyone knows that if you have a great idea or discovery but you can’t communicate it adequately, it is not going to have much impact!

Think of the doctor, Ignaz Philipp Semmelweis, who back in 1847 showed the connection between hand washing and patient survival rates. His observations conflicted with the established scientific and medical opinions of the time and his ideas were rejected by the medical community. He failed to communicate his discovery well and ended up in a mental institution for his troubles. It wasn’t until the 20^th century that hygiene became standard practice in medicine.

SAS Press authors Roger Hoerl and Ronald Snee have put together an excellent course to enhance leadership skills and to help statisticians transition from being viewed as passive consultants to being viewed as proactive leaders within their organizations. SC2 From Statistical Consultant to Effective Leader explores how to communicate discovery and make an impact as a leader.

Come and visit the SAS Press booth to browse their recent title, Statistical Thinking: Improving Business Performance, and others in our collection of titles covering diverse topics from big data analytics, basic statistics, data reduction and management and text mining. Perhaps there is a topic you would like to see covered but we don’t have? Perhaps you have a topic you would love to write about?

While we do have some great titles, I know we haven’t covered everything. Please stop by and have a quick chat with me. I’d be happy to discuss what we do have available, what we would like to see and what you would like to see. After all, writing a book is a great way to start making an impact as a leader!