SAS Voices

Innovation

Stories on how data-driven insights help organizations uncover new approaches to their key challenges and deliver new innovations faster.

Artificial Intelligence | Innovation | Predictions

Over the shoulder view of young Asian woman chilling at home, sitting on the floor in bedroom, enjoying a cup of coffee and shopping online with smartphone while making mobile payment with credit card on hand

Seema RathorOctober 9, 2025 0

Could synthetic data be the catalyst for the future of credit scoring?

Financial institutions operate in a highly regulated, data-sensitive environment. At the same time, these institutions are under pressure to modernize credit scoring models that balance fairness, accuracy and compliance. The challenge? Most financial institutions lack access to the volume and diversity of high-quality, privacy-safe data needed to fuel these models.

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Banking

Artificial Intelligence | Innovation

Josh BeckOctober 2, 2025 0

The need for AI safeguards with human-in-the-loop systems

AI systems have problems. They don’t always work right. They hallucinate, lie, or simply forget the all-important closing bracket in a JSON payload. AI systems need accountability, safeguards and oversight. But what should that look like? Human-in-the-loop (HITL) and its companion human-on-the-loop are in a nascent stage. These strategies, designed

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Artificial Intelligence | Innovation

Caslee SimsOctober 2, 2025 0

AI’s trust dilemma isn’t about the math

Generative AI has stormed into the enterprise toolkit. According to the IDC Data and AI Impact Report: The Trust Imperative, commissioned by SAS, eight in ten organizations are already using it. It’s become a social phenomenon, too. Many have used GenAI tools like Copilot and ChatGPT, talked about their prompts

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Artificial Intelligence | Innovation | Predictions

GOVERNANCE inscription coming out from an open book, business concept

Vrushali SawantOctober 1, 2025 0

AI governance isn’t a constraint — it’s your competitive advantage

I've seen firsthand how companies often treat AI governance as a necessary evil – something bolted on after innovation, like installing smoke detectors in a finished building. As both a data scientist building models and an advocate pushing for responsible AI practices, I experienced this dynamic daily. The companies winning

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Cloud | Innovation

generative ai overview for project managers fund invetment and data analysis.

Elaina SiverlingOctober 1, 2025 0

Empower IT with AI in the cloud to work on high-return projects

As more organizations migrate work to the cloud, the conversation is moving from infrastructure requirements to the impact of cloud technologies. Organizations can see the benefits. IT teams are being freed up to focus on innovation and high-return projects. According to Gartner, cloud computing is a must for capitalizing on

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Customer Intelligence | Innovation

Young woman with shopping bags looking at shop window while using smartphone on the high street in the city. Shopaholic concept.

Amy DysonSeptember 24, 2025 0

How AI and marketing analytics are revolutionizing customer experiences at Macy’s

Leading brands like Macy’s prioritize creating meaningful, personalized customer experiences driven by data and thoughtfully orchestrated marketing decisions. Macy’s focus centers on customer obsession, which fuels its drive for customer loyalty and sustainable growth. Marketing analytics and AI serve as the foundation for a successful marketing decisioning journey underpinned by

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Artificial Intelligence | Innovation

AI (Artificial Intelligence) concept. Deep learning. GUI (Graphical User Interface).

Lindsey CoombsSeptember 22, 2025 0

The AI blueprint: A strategic guide for AI trust and ROI

Leaders are increasingly preparing their organizations for the latest AI technology. The problem? They aren’t ready and struggle to implement and show ROI. Despite widespread recognition of AI’s potential, a critical trust gap has emerged in the enterprise landscape. A report by the Boston Consulting Group (BCG) reveals that 74%

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Innovation | Internet of Things | SAS Events

Female steel worker standing next to laser cutting machine holding tablet inside factory

Caslee SimsSeptember 17, 2025 0

SAS and Pinnacle’s playbook for AI that knows your business

Generative AI is everywhere in the headlines, but for most organizations, the real challenge is making it work with their own knowledge base. That’s the focus for SAS and its long-time partner Pinnacle, who are applying retrieval-augmented generation (RAG) to put company data directly in the hands of employees, made

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Analytics | Artificial Intelligence | Innovation

Professional Doctors Doing Monkeypox Research in a Modern Futuristic Laboratory. Lab Experiments in Clinic Hospital. The Concept of Science and Medicine.

Mark LambrechtSeptember 16, 2025 0

Architecting the modern clinical trial analytics environment

Clinical trials are the engine behind every new treatment we see – from life-saving cancer drugs to vaccines that help us fight global pandemics. But behind the scenes, running these trials involves juggling massive amounts of complex, sensitive data. For pharmaceutical companies, outdated technology systems can slow everything down, delaying

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Health Care | Life Sciences

Cloud | Innovation | Predictions

Digital background depicting innovative technologies, data protection Internet technologies. Cloud computing digital concept

Elaina SiverlingSeptember 15, 2025 0

Top 5 challenges SMBs face – and how modernizing to the cloud can help

For small to medium businesses, the pressure to innovate is real, but so are the constraints. Teams are expected to deliver more with the same resources, manual processes and limited budgets. Modernizing analytic workflows often feels out of reach, especially without enterprise-level staff or funding. But change is coming fast.

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Blogs

Blogs

Innovation