Maybe you’ve heard of text analytics (or natural language processing) as a way to analyze consumer sentiment. Businesses often use these techniques to analyze customer complaints or comments on social media, to identify when a response is needed. But text analytics has far more to offer than examining posts on
The role of analytics in combating terrorism Earlier this spring, I found myself walking through a quiet and peaceful grove of spruce trees south of the small hamlet of Foy outside of Bastogne, Belgium. On travel in Europe, I happened to have some extra time before heading to London. I
A huge proportion of big data is unstructured text (such as client interactions, product reviews, call center logs, emails, blogs and tweets). Organizations starting to invest in advanced analytics often overlook the value text analytics could add to the process. But when data scientists or analysts get to work exploring
When a person feels sufficiently wronged to lodge a complaint with the Consumer Financial Protection Bureau (CFPB), there’s likely to be some negative sentiment involved. But is there a connection between the language they use and the likelihood they will be compensated by the offending company? At the upcoming Sentiment
How many of you have read The Cuckoo’s Calling by the previously unknown author Robert Galbraith? The answer is not many, until it came out that Robert Galbraith was none other than blockbuster best-selling author JK Rowling. Sales then skyrocketed. Rowling recently published some of the rejection letters she received as
Analyzing text is like a treasure hunt. It is hard to tell what you will end up with before you start digging and the things you find out can be quite unique, invaluable and in many cases full of surprises. It requires a good blend of instruments like business knowledge,
In my last post, I talked about why SAS utilizes a rotated Singular Value Decomposition (SVD) approach for topic generation, rather than using Latent Dirichlet Allocation (LDA). I noted that LDA has undergone a variety of improvements in the last seven years since SAS opted to use the SVD method. So, the
The benefits of big data often depend on taming unstructured data. However, in international contexts, customer comments, employee notes, external websites, and the social media labyrinth are not exclusively written in English, or any single language for that matter. The Tower of Babel lives and it is in your unstructured
When I ask people what they know about Denmark they often mention Hans Christian Andersen. He was born in Denmark in 1805 and is one of the most adored children’s authors of all time. Many of his fairy tales are known worldwide as they have been translated into more than
As technology and analytics continue to evolve, we're seeing new opportunities not only in the way that we analyze data, but also in deployment options. More specifically, real-time deployment of analytical algorithms that enable organizations to detect and respond to security threats, offer timely incentives to customers, and mitigate risk by detecting compliance
