The digital age has fundamentally changed how brands and organisations interact with consumers. This shift has been a crucial part of the Third Industrial Revolution and helped spark the era of consumers sharing their data with different organisations. But now organisations are heralding the Fourth Industrial Revolution, and data is
Tag: personalization
Energy suppliers are fighting for prime position in the domestic energy supply market. Disillusioned customers, increased competition due to a flood of new entrants and tighter regulations are forcing suppliers to reassess their business models. According to UK regulator Ofgem, there were 3.8 million account switches in the first six
A few weeks ago I had the opportunity to attend the 2015 EyeforTravel Connected Traveller Conference. Based on the spelling of the word “traveller” which my American version of MS Word continuously wants to autocorrect, you can correctly assume the conference was hosted in London. During the conference, one phrase
Like all scientific breakthroughs, there needs to be some sort of experiment or evidence gathering to prove a hypothesis. Sometimes these breakthroughs are unrelated to the original hypothesis and are made by accident - as long as there’s some form of information to analyse, there’s scope for discovery. With so
These days, we can interact with businesses anytime or anywhere. Technology gives you convenience and choice – on how and when to do business. We can do our banking, shopping and travel planning through our computers and mobile devices when it suits us. At the same time, technology provides businesses with more information about
My headlines for Honduras were not like the frightening ones that we often see in the news. My headlines include the beauty of the people I met, the children I grew to know, and the country I experienced. I went to Honduras with a group from Cincinnati, Ohio to spend