![Taking advantage of the analytics opportunity](https://blogs.sas.com/content/sascom/files/2017/01/Analytics-1-702x336.png)
The rise of analytics and big data presents a once-in-a-generation opportunity for organisations to put themselves at the cutting edge, to create a competitive advantage by developing a culture of analytical success within their organisation. Yet most seem unable to grasp the opportunity that is within their reach. Eric Hoffer