Would you build a house without a proper foundation? Most of us wouldn’t dare, but that’s exactly what many retail businesses are doing today. When building a house, if you don’t get the foundation right, paint, wallpaper and fixtures won’t matter much. It’s no different in the retail industry. Success
People often talk about the customer experience and the engagement model. This is an easier task when a business has regular interactions with its customers like banks and retailers. However, for insurers, this is a challenge. First of all, insurers have infrequent interactions with their customers. When there is interaction,
It’s a great time to be a sports fan – and an even better time to be a sports and data fan as these two worlds continue to meld together. For the last couple of years nearly every conversation about sports, analytics or both had to have at least one
The rumors, flying for many moons now, have turned out to be true. Followed by U2's new album release, Apple announced the launch of the Apple Watch for early 2015. Apple has finally unveiled its first foray into wearable technology. The Apple Watch (yep, not the iWatch), is an Apple
Light years from Earth, within the constellation Virgo, two galaxies crashed into one another. Not something you could’ve seen peering into the night sky with the naked eye. We know it happened because astronomers pieced together images from several powerful telescopes to create what CBS News called a “cosmic magnifying
In the morning at 6am my iPhone buzzes. But it is not the alarm clock, rather it's important information from an app. What is this, I think to myself and look sleepily at the screen: "Danger of black ice! Already 15 km traffic jam on the A3 towards Cologne!
By Cathy Enz, PhD., Lewis G. Schaeneman, Jr. Professor of Innovation & Dynamic Management, Cornell School of Hotel Administration. It seems that everyone loves to talk about innovation these days, but sadly the overuse of the word to describe minor tweaks and ordinary activities has turned it into a confusing
Data-driven marketing is all about how marketers can harness data and analytics to create a more customer-centric, fact-based approach to customer engagement. This, combined with quality execution leads to better customer experiences and improved customer equity. However when looking at customer-brand interactions in silos such as in the call centre
Imagine this situation: You go to you doctor and tell her that "something hurts in the lower chest area." Now, based on this short description of your pain, you expect her to come up with a precise diagnosis and a specific therapy suggestion, including treatment time and associated cost. Sound
Let’s go back in time to the summer of 2007. The original iPhone had just been launched. Miley Cyrus was Hannah Montana. The San Antonio Spurs were NBA Champions, and LeBron James was the savior of Cleveland Cavaliers. Insurance Executives were only concerned about legacy replacement systems. On the surface,
