Big data. It’s still the hottest topic going – and making it pay off continues to be a challenge. According to a recent IDG Research survey, organizations’ biggest big data headaches are: 1) lack of skills needed to run analysis and 2) difficulty in making data available to users for
Do we ever really get pricing right? Sometimes we do, and some of those times are actually on purpose, but it takes a lot of upstream activities to go right in order for pricing to be optimal as well. Too often pricing is that last variable at our disposal when
In Amsterdam, harnessing the power of the (data) tide With more than 100 km of canals and 1,500 bridges, dikes and dams, Amsterdam has long been in tune with the tides. Today, as an economic tide tugs at Europe and many regions, organizations are coping with a flood of data
At a time when information is proliferating at an unprecedented rate, companies that can effectively gather, create and use information can gain dramatic market advantages over those that don’t. SMB Group’s 2012 Routes to Market Study shows that SMBs that have deployed business intelligence and analytics solutions are 51% more
As a marketer interested in analyzing my campaign data visually, I recently had a chance to slow down and read this TDWI checklist report entitled “Seven Steps to Deploying Visual Analytic for Improving Actionable Insight” by Dave Stodder, Director of TDWI Research for Business Intelligence. What it helped me understand is
The Data Visualization Charting 101 seriesexplores different tools to visualize data. Check out other posts to see which data visualization is right for you. My grandmother often used the saying “as the crow flies” when giving directions, referring to a straight line being the shortest distance between two points. When
What does big data know that you don't? It could be a new source of revenue, a budding consumer trend or ... something sinister! Find out what big data knows in this funny but telling video spot: Look familiar? Do you know that guy? Share this funny big data video
Two years ago, Brad Pitt starred in Moneyball, an Academy Award-nominated story about Oakland A’s general manager Billy Beane bringing the power of advanced analytics to the sport. Beane wasn’t the first to use statistical analytics to build a successful team and keep its payroll in check. Baseball and political
The value of analytics to solve multiple business problems really makes analytics the ultimate reusable business investment, or as they say in the energy industry, it may be called a renewable resource. As I've commented before, organizations spend billions of dollars on storing data, and unless you happen to be a
The Data Visualization Charting 101 series explores different tools to visualize data. Check out other posts to see which data visualization is right for you. Have so much data that your head is spinning? If you have a lot of data that needs to be visualized, a scatter plot, aka
