![Don’t make your marketers experience a spaghetti junction Modern freeway lit up at night](https://blogs.sas.com/content/sascom/files/2016/06/180469566-702x336.jpg)
Throughout my 10 years at a leading direct marketing and CRM agency, a chief issue we solved for our clients was what we affectionately referred to as a spaghetti junction. It’s a nickname often given to a massively intertwined road traffic interchange that resembles a plate of spaghetti, like this