![What's more important than the size of your data?](https://blogs.sas.com/content/sascom/files/2011/10/bigdatapanel-696x336.jpg)
In 27 years at SAS, Keith Collins says his whole career has been about scaling to the enterprise. He wonders, "Why now do we call it big data? What will the next generation call it? Bigger data?" Keith led a panel of business leaders at the Premier Business Leadership Series