Stories about the importance of innovating responsibly by ensuring ethical standards are applied during the design, development and use of data-driven technologies.
![Accountability in AI: A key ingredient for trust](https://blogs.sas.com/content/sascom/files/2023/10/319139345-702x336.jpg)
The relationship between trust and accountability is taking center stage in the global conversations around AI. Accountability and trust are two sides of the same coin. In a relationship – whether romantic, platonic or business, we trust each other to be honest and considerate. Trust is fueled by actions that showcase