!["A favorable product mix caused us to miss our forecast on the upside", said no one ever](https://blogs.sas.com/content/sascom/files/2012/07/igor_morski_9_20120619_10405551111-462x336.jpg)
As leaders and managers of human beings with million year-old brain structures, as part of our managerial toolkit we need to keep ourselves knowledgeable about psychology and the cognitive science of how people make decisions. You have undoubtedly read about how innately bad we are at making certain types of