Julie Muckleroy is a Global Banking Strategist in SAS’ Global Industry Marketing organization. Prior to joining SAS, Julie held a variety of marketing leadership roles overseeing brand, editorial, content, and digital experience for both SaaS organizations supporting global banks as well as directly within large US banks like Bank of America and Wells Fargo. Julie has expanded her marketing expertise to incorporate a deep knowledge of the banking industry and spends her time at SAS evaluating global banking trends and the future state of banking, serving as a strategist at the crossroads of banking, market strategy and marketing.
Once a bastion of stability, the banking industry now finds itself navigating a complex world of evolving risks. From economic uncertainty and geopolitical tensions to AI advancements and climate crises, the industry is navigating a whirlwind of risks that show no signs of slowing down. What worked in the past
Let’s face it – early AI rollouts have been anything but smooth. Standout examples include McDonald’s attempt at using AI to take drive-through orders, which caused customers to plead with the AI to quit adding Chicken McNuggets to their orders. Or, Amazon’s AI-powered HR recruitment tool, which favored male job
Many scientists compare the universe to a network of tiny vibrating strings, smaller than subatomic particles. String theory suggests that these strings, as they twist and vibrate give rise to everything around us – matter, energy and even forces like gravity. But this idea of interconnected threads isn’t just confined
At the very heart of the financial world lies a commodity so vast it’s almost immeasurable ... and it’s growing exponentially with potential yet unrealized. Big data – complex structured and unstructured datasets arriving from innumerable sources – is reshaping the global banking industry. Used effectively, big data can support the delivery
An epic battle is taking place in the world of banking fraud and financial crime. Banks and fraudsters are using the latest technology, and the winner of the war has yet to be determined. While AI and GenAI hold incredible transformative potential for banks and are being used in countless
As we peer into 2025 looking for signs of what’s to come, one thing is certain – the global banking industry will continue its evolution. Historically, banks have responded to change more slowly; the industry’s risk-averse culture drives a calculated and measured approach. However, the volatility, uncertainty, and challenges of
A customer’s onboarding journey is often the most interaction they will have with their bank. Onboarding activities provide the first meaningful insights into what being a customer will be like, and they can make or break the long-term prospects of the relationship. Unfortunately, the onboarding journey at many banks is
Best-selling author and banking industry futurist Brett King once said, “The easiest customer experience isn’t one where you drive to the branch, find a parking spot, wait in line, ask advice, and sign a piece of paper. It’s one where you activate the service you need in real time when
While no one currently alive witnessed the beginnings of the Industrial Revolution in mid-18th century Britain, we’re all now spectators and participants in the AI revolution – AI is accessible and entrenched everywhere. While AI is not new, 2023 ushered in a tsunami of AI innovation with the emergence of
2023 delivered a raft of notable bank failures, the largest since the 2008 financial crisis. Silicon Valley Bank and others succumbed to collapse, triggering widespread reverberations and heightened market uncertainty. We also saw a tsunami of AI innovation, expanding fraud and financial crimes, workforce transformation and climate risk. And let’s
