Diana Maris is a Product Manager for SAS Intelligent Decisioning, working on helping organizations on their journey from question to analytics insights driven decisions. Previously, she worked as a Business Intelligence consultant at SAS for 9+ years, helping organizations across multiple verticals manage data and disseminate information to improve their operations and competitive advantage through the use of SAS BI applications. She likes to bring curiosity and creativity into her customer interviews and her collaboration with R&D, Design and Product Management for delivering exciting product features. She enjoys talking about AI, languages, and travel, and outside of business hours, loves being in nature with her husband and their dog.
In the enterprise risk and fraud space, the word "creativity" has traditionally implied a lack of control. For decades, organizations have refined deterministic models – if credit score is X and debt-to-income ratio is Y, then take action Z – to ensure compliance, repeatability and stability. That approach worked because
