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Amy Dyson
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Amy Dyson is a member of the Thought Leadership, Editorial and Content team. She writes and edits marketing collateral, such as white papers, e-books and blogs.

Customer Intelligence
Amy Dyson 0
Redefining customer experience: Strategies from Swedbank Insurance, Get’mo and OREA

Every organization faces the challenge of improving customer service and delivering experiences that delight customers. Swedbank Insurance, Get’mo and OREA, three teams participating in the SAS Hackathon, are no exception. Each encountered unique obstacles in delivering better experiences for their customers. With creative solutions tailored to their specific needs, these

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Insurance | Retail
Customer Intelligence | Data Management | Innovation | Marketing
Amy Dyson 0
Building customer trust: Balancing privacy and personalization

In today's digital age, marketing technology (MarTech) plays a crucial role in how businesses engage with their customers. However, the success of truly contextual customer engagement hinges on one fundamental principle: trust. Building and maintaining customer trust is essential for long-term business success, as it fosters loyalty and contributes to

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English
Customer Intelligence
Amy Dyson 1
The power of personalization elevates the customer experience

Personalization has become the cornerstone of the customer journey. It’s the difference between a one-size-fits-all approach and a tailored experience that resonates on a personal level. These three organizations are mastering the art of delivering exceptional customer experiences with SAS® Customer Intelligence 360. The Nature Conservancy: Improving donor communications The

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English