![Dismiss the value of demand forecasting in the supply chain at your own peril Pendulum of supply chain planning](https://blogs.sas.com/content/sascom/files/2015/12/NewtonsCradle-702x336.jpg)
Today, we live in a polarized world that divides family members, friends, and business colleagues. It effects everything we do from the way we communicate with one another to how we handle business challenges. I have seen long time business colleagues have passionate discussions to defend their supply chain position