SAS Innovate 2026 is building on what attendees loved last year while introducing a few meaningful updates.

More content for the SAS user community

  • SAS User Day: An afternoon dedicated to content curated by SAS User Groups from around the world, offering peer-driven sessions and practical insights. This will take place on Monday, April 27, from 1:30 p.m. to 5:30 p.m. CST.
  • SAS® 9 Track: In response to continued interest, SAS Innovate 2026 will feature a dedicated track with more than 11 sessions focused on SAS 9 – including guidance, support considerations and modernization paths.
  • Roadmap sessions: Attendees will have more opportunities to hear directly from SAS leaders about what’s next for key products.


Industry-focused solution experiences

  • SAS Solution Connects: Back by popular demand, there will be sessions focused on risk and fraud, health and life sciences, customer intelligence and Internet of Things (IoT), offering deeper dives into real-world use cases.
  • Solutions Mixer: New for 2026, attendees can continue those conversations in the Innovation Hub with a dedicated mixer, followed by solution-focused demos that showcase how SAS technology is applied in practice.
  • Solutions Theater: The Solutions Mixer will be followed by a Solutions Theater Takeover in the Innovation Hub, where attendees can watch solution-specific super demos.


An enhanced digital pass

For those unable to attend in person, the free Digital Pass continues to evolve.

New enhancements include:

  • Top sessions from SAS Innovate 2025: Orlando (live/on-demand) featured on the 2026 site.
  • Sessions will be grouped in playlists by theme, industry and persona for improved navigation.
  • Pre-event early registration incentives.
  • Live chat and networking during the event.
  • More post-event content, such as a “Best of” playlist.

Whether you’ll be in Texas or tuning in virtually, SAS Innovate 2026 is designed to meet you where you are. Explore the full agenda and register.

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About Author

Ginny Inman

Ginny Inman loves telling people’s stories. Having studied at the University of North Carolina Wilmington and earned her master’s degree from North Carolina State University, she uses her experience to communicate through writing and video production for SAS’s internal communications team. She enjoys using creative communication solutions to build projects from the ground up for SAS employees around the world.

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