4 big data analytics trends to watch now


How can you grow a culture of innovation, scale your data, modernize your legacy BI strategy - and more? With "analytics in action," says Paul Bachteal, Senior Director of the Global Technology Practice at SAS.

Bachteal recently presented to a standing room only crowd as part of the 2015 Texas A&M SAS Day. He started his talk by discussing four overarching industry trends that are impacting big data analytics:

  1. The Internet of Things (IoT) and all the data it will create.
  2. Crowdsourcing, which makes it easy to share and  use data for personal and public good.
  3. The cloud, which offers new storage and hosting capabilities for analytics.
  4. The rise of the millennials and their effect on the workplace as this generation continues to enter the workforce.

All of these factors combine to create a new analytics culture that impacts how businesses will use advanced analytics to provide better information faster to decision makers.


Bachteal also offered a 10-step process for implementing analytics in action, which you can view in his presentation. The highlights are here:

  1. Analytics are from Venus and IT is from Mars.
  2. Neither IT folks, nor analytics folks, are inherently bad people.
  3. Business Intelligence is dead, long live Business Intelligence.
  4. Speed isn’t the only important metric.
  5. Open source analytics are valuable to us. Don’t discount them. Work to make them better.
  6. Make it easy for us to prove the value of emerging architectures and capabilities (especially Hadoop).
  7. A Hadoop Big Data Lake is dangerous without good data.
  8. Hadoop, as cheap storage, is great, but analytics are the key to unlocking value.
  9. People and Process are our biggest concern, as Analytics move to the front stage.
  10. Tell us how we should be doing things, don’t pussyfoot around.

For more about analytics culture and analytics in action, watch the live coverage from Analytics 2015 and The Premier Business Leadership Series.


About Author

David Pope

Technical Leader, Senior Manager US Energy

David leads the pre-sales technical team for SAS US Energy which solves business problems in the Oil & Gas and Utilities industries using advanced analytics. He is a lifetime learner who enjoys sharing information and helping others to grow their careers. He earned a BS in Industry Engineering and a Computer Programming Certificate from North Carolina State University. Furthermore, he has over 29 years of business experience working with SAS across R&D, IT, Sales and Marketing in the Americas and Europe. He is an expert in working with data and producing insights through the use of analytics. David has presented at SAS Global Forum, the 2012 SAS Government Leadership Summit, IBM’s Information on Demand(IOD), EMC World, CTO Summit Conferences, is the author of the book: "Big Data Analytics with SAS", and he currently holds 14 patents for SAS in several countries: US, CA, Norway, UK, China, Mexico, and Hong Kong.


  1. Pingback: 4 big data analytics trends to watch now | Netgreen

    • Alison Bolen
      Alison Bolen on

      Hi, Carlos. The presentation was not recorded as far as I know, but you can click on the link to Paul Bachteal's slides and view slides 14-21 for the main points he covers about BI and how it is evolving.

    • David Pope

      Thanks for reading. The expression "whatever" is dead, long live "whatever" has been used many times in technology for example: "The data warehouse is dead, long live the data warehouse." It actual derives from history and from the French "Le Roi est mort, vive le Roi". "The King is dead, long live the King". It basically means that the previous "whatever" is dead, but the new "whatever" is now in place so there is no time where no King or in this case "whatever" = Business Intelligence didn't exist.

Leave A Reply

Back to Top