A case for real-world evidence

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For health and life sciences organizations, discussions about big data include gaining value from that data in the form of real-world evidence.

Consider for a moment the amount of healthcare data that exists today thanks to the adoption of electronic health records. Then think about the future with data from wearables and health monitoring tools from your smartphone, as highlighted by Dr. Eric Topol at the SAS Health Analytics Forum.

Patient records, insurance claims, clinical trial research all add up to real-world data. So how is this data valuable?

For starters, more data means more information for biopharmaceutical researchers. From seeking cures for life-impacting diseases, to preventive measures for mundane health conditions, insights from this data offer confidence in the research. It offers better population targeting for clinical trials. Plus greater understanding of efficacy across demographics is derived.

In short, life sciences companies can make smarter investment decisions. Drug development costs are reduced, as are poor clinical trial outcomes. Healthcare payers benefit from less expensive prescription drugs and providers have greater assurance in care provided to their patients.

But there are significant business and infrastructure challenges. Disparate data sets, huge organizational silos, lack of analytical resources and the necessary time to manage all of these factors exist. This is typically where the conversation around real-world data falters.

However, it doesn’t have to stop there. The right combination of data and analytics tools means benefits can be realized from clinical and claims data.

If you would like to dive a bit deeper, take a look at the FiercePharma on-demand webinar, Maximizing the Value of Real World Evidence and join us in continuing the conversation!

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About Author

Amanda MacDowell

Marketing Strategist

Amanda leads strategy development and execution for integrated marketing programs focused on key initiatives at SAS. Her experience spans more than 12 years of marketing program management, digital campaign strategy, and content planning for contract research and life sciences companies. In the office, you’ll find Amanda doing what she does best – organizing and communicating. With a strong mix of project management and strategic marketing skills, she’s looking at the big picture to create and execute campaigns that generate results. She has a passion for writing, a need for order and the willingness to bring a group of people together to accomplish a goal on time and on budget. Outside of the office, you’ll find a woman with Southern roots that’s always on-the-go with her family. She’s passionate about community outreach and orphan advocacy, cheering on her alma mater under cloudless skies of Carolina blue and spending time outdoors. She enjoys travel, running, cooking and a glass of wine on the porch in the evenings. Amanda holds a bachelor of arts in journalism and mass communication from the University of North Carolina at Chapel Hill and is a certified Project Management Professional (PMP).

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