Our perceptions can impact others and influence decisions. As a result, I always like to understand each customer's perception of what SAS is and what we do.
There is no right or wrong answer to this question, however the response provides me with a chance to listen to our customers. As I'm listening, I try to understand if their perceptions are in line with the broad capabilities and range of solutions that SAS has been evolving and developing for 37 years that help customers solve their business issues.
Usually, customers will have different perceptions of what SAS is, based heavily on when they may have first used SAS or how they may have used it years ago. For many who know and love the SAS programming language, their perception of SAS may look something like this, which we can call SAS for programmers:
However, the above illustration is definitely not the only way SAS can or should be used. Yes, coding your own programs still works, which shows SAS' commitment to our customers with that ability. As I mentioned, though, SAS hasn't just stood still (like many of our competitors would like to make you think). We have evolved to meet the changing needs of all of our customers. As a result, some of our customer's may have a perception of SAS that looks more like this, which we can call SAS for business.
Neither perception is right or wrong, they are actually both accurate based on your particular point of view. Sometimes, SAS is thought of as only an analytics engine, which again is only partially correct. We have developed SAS into an enterprise decision management system that offers broad capabilities for information management, analytics, and business intelligence. We call this the business analytics framework . Furthermore, we have developed specific industry solutions based on this framework. For example, check out our solutions for Oil and Gas or for Utilities.
Now, I must ask, what is your perception of SAS? And has this blog post impacted how you may answer this question in the future?