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Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Management | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Automated AI and segmentation [Part 1]

Marketers and brands have used segmentation as a technique to deliver customer personalization for communications, content, products, and services since the introduction of  customer relationship management (i.e., CRM) and database marketing. Within the context of segmentation, there are a variety of applications, ranging from consumer demographics, psychographics, geography, digital behavioral

Work & Life at SAS
Page Cvelich 0
Experts Help You Choose A School

Each week in August, the Work/Life Team has invited a psychologist, an educational consultant, and a school administrator to address questions about how to choose a school. For our first blogpost in this series, we have invited our experts to address the following question… When thinking about school choice what

Work & Life at SAS
Gale Adcock 0
35 (not an Adele album)

In July 1984 I was a public health nurse assigned to Willow Spring, Holly Springs and Fuquay, bustling between three public schools, home health visits, and a clinic on Fuquay Avenue that shared space with the local DMV office—a small white frame house divided in half to provide two essential

Advanced Analytics | Analytics | Artificial Intelligence | Machine Learning
Charlie Chase 0
How do I explain a flat-line forecast to senior management?

How do you explain flat-line forecasts to senior management? Or, do you just make manual overrides to adjust the forecast?    When there is no detectable trend or seasonality associated with your demand history, or something has disrupted the trend and/or seasonality, simple time series methods (i.e. naïve and simple

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