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Analytics | Artificial Intelligence
Mary Beth Moore 0
Embracing analytics: A path forward for the intelligence community

The intelligence community needs to revamp its approach to analytics -- and that means creating an analytics strategy that will change the status quo. The challenges facing analysts are consistent throughout the strategic, operational and tactical levels of intelligence operations. The intelligence cycle (see diagram below) is a great teaching

Artificial Intelligence | Customer Intelligence
Tiffany Carpenter 0
Measuring up: robotic process automation versus real-time decision making

Editor's note: Tiffany Carpenter, Head of Customer Intelligence, SAS UK & Ireland sizes up the benefits of the two technologies and offers up a solution to businesses wanting the best of both. With constant pressure on profit margins, organisations need to strike a balance between improving cost efficiencies and customer

Advanced Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
Suneel Grover 0
Algorithmic marketing attribution and conversion journey analysis [Part 1]

Everyone has a marketing attribution problem, and all attribution measurement methods are wrong. We hear that all the time. Like many urban myths, it is founded in truth. Most organizations believe they can do better on attribution. They all understand that there are gaps, for example, missing touchpoint data, multiple

Analytics | Data for Good
Shannon Heath 0
How did one school system save money, improve local traffic and make students happier? With fewer bus stops and better bus schedules

Every fall, highways, backroads and neighborhood streets nationwide take on a noticeable yellow hue, as school buses carefully and methodically transport students back to school. In some areas, including Boston, this massive transportation exercise can present a number of challenges. Boston Public Schools (BPS) provided transportation for 25,000 students via

Analytics | Programming Tips
Rick Wicklin 0
Symbolic derivatives in SAS

Did you know that you can get SAS to compute symbolic (analytical) derivatives of simple functions, including applying the product rule, quotient rule, and chain rule? SAS can form the symbolic derivatives of single-variable functions and partial derivatives of multivariable functions. Furthermore, the derivatives are output in a form that

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