SAS Blogs

Advanced Analytics | Analytics | Artificial Intelligence | Data Management | Data Visualization

Amaya CerezoMay 7, 2024 0

Construyendo el ‘Máster Data Scientist’: el jedi de los datos al servicio de la estrategia

En los últimos años, la ciencia de datos ha experimentado un crecimiento exponencial y se ha convertido en un pilar fundamental para las estrategias de las organizaciones en todas las industrias. Sin embargo, para los data scientist experimentados, el panorama del dato se encuentra en un proceso de cambio constante.

SAS Spain | Spanish

Artificial Intelligence | Innovation

Greg WujekApril 9, 2024 0

How generative AI creates cross-channel harmony in pharmaceutical marketing

The days of one-size-fits-all messaging in the pharmaceutical industry are fading. Today's patients and health care providers (HCPs) expect personalized content across a variety of channels. This is where generative AI (GenAI) can really help execute cross-channel marketing. Reaching the right audience with the right message Imagine a world where

English

Life Sciences

Artificial Intelligence

Scott McClainApril 8, 2024 0

Synthesizing data – Putting the ‘generate’ in generative AI for life sciences

Synthesizing data? Who does that? Aren’t we supposed to be running the experiments and measuring things to produce real data? While generally true, there are scenarios in which the use of generative AI (GenAI) is beneficial. Let’s explore the benefits via “what if” scenarios. Before we begin, it’s important to

English

Life Sciences