I recently spent two days with an innovative communications customer explaining exactly what SAS analytics can do to help them take their advertising platform to a whole new level. Media meets data resulting in addressable advertising. SAS would essentially be the brain behind all their advertising decisions, helping them ingest
In the previous post, I discussed creating a 2D grid of spark lines by Year and Claim Type. This graph was presented in the SESUG conference held last week on SAS campus in the paper ""Methods for creating Sparklines using SAS" by Rick Andrews. This grid of sparklines was actually the
The South East SAS Users Group meeting wound up yesterday. The 25th anniversary conference was held on SAS Campus and it provided a great opportunity to meet with many enthusiastic SAS users and attend many informative presentations. More on this in a follow-up article. During one of these presentations, Mary
