Learn how marketing analytics is redefining the customer experience
![How COVID-19 redefined the customer experience](https://blogs.sas.com/content/hiddeninsights/files/2020/10/daria-nepriakhina-_XR5rkprHQU-unsplash-2-702x336.jpg)
The pandemic has done more to drive consumer adoption of online channels than any digital transformation initiative – but companies should be careful what they wish for. 2020 has been a difficult year for everyone, and as the coronavirus continues to impact lives, health and the economy, it would be