Hidden Insights

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Business Analytics Portugal30 June 2021 0

“We live in disruptive times… where the only constant is a change” – this statement seems very accurate to the situation we face today. The funny thing is that this is a quote from an ancient philosopher Heraclitus of Efez, who had said it almost 2500 years ago! The “new

English

Retail

Customer Intelligence | Data Management

Hidden Insights: How can cloud-based analytics help banks drive digital transformation? - SAS

Yulia Paramonova4 June 2021 0

La banque de mes rêves

Aimez-vous rêver ? Moi oui et, pour être honnête, je rêve assez souvent. Aujourd'hui je vais vous parler de la banque de mes rêves. Je sais que le sujet est étrange mais pourquoi pas. Alors, à quoi ressembleraient les interactions quotidiennes avec la banque de mes rêves ? Le matin,

French

Banking

Analytics | Customer Intelligence

Juan Rodriguez21 May 2021 0

Analítica para la transformación de la banca de Andorra

El sector bancario está viviendo una profunda renovación a causa de distintos factores. En primer lugar, se enfrenta a la revolución tecnológica que está afectado a todas las organizaciones y áreas de actividad a nivel global. Pero, además, está notando los efectos de un cambio en el sistema financiero que

SAS Spain

Banking

Analytics | Customer Intelligence

Radoslaw Grabiec23 March 2021 1

Marketing Maturity Into New Trends in Digital Marketing

We live in a data-driven world. With touchpoints rapidly multiplying, consumer data continues to increase in volume and complexity. Insights derived from these touchpoints are crucial to improving the context of customer experiences. Investments in digital transformation to achieve a 360-degree customer view are now a necessity. Businesses need to

English

Retail

Customer Intelligence

Peter Lavers2 February 2021 0

Why treating customers fairly should be a top priority

In my position as an independent customer experience expert on the SAS Collaborators Programme, I’ve been delving into the detailed results and findings from its latest piece of CX research: Experience 2030: Has COVID-19 Created a New Kind of Customer? The exercise set out to discover how attitudes have changed,

English

Analytics | Customer Intelligence

Tiffany Carpenter8 December 2020 0

Disruption disrupted: How COVID-19 put the customer back into digital transformation

Companies have been talking about disruption for years. The word appears in every other top-level business meeting – yet the revolution hasn’t happened. Many businesses have little to show for it. In truth, disruption needs more than enthusiasm. Without a strategy, organisations have simply transformed long, complicated paper processes into

English

Customer Intelligence

Tonia Calvio20 November 2020 0

Nuove abitudini di acquisto: il prezzo non basta, vince l’esperienza

Il comportamento di acquisto dei consumatori è andato incontro a numerosi cambiamenti durante e a seguito del lockdown. E questo non ci sorprende, visto l'impatto che il Covid-19 sta avendo sulla nostra vita quotidiana. La vera domanda che dobbiamo porci è: questi cambiamenti sono solo momentanei? La soddisfazione di ogni

Italian

Customer Intelligence

Andreas Heiz26 October 2020 0

How COVID-19 redefined the customer experience

The pandemic has done more to drive consumer adoption of online channels than any digital transformation initiative – but companies should be careful what they wish for. 2020 has been a difficult year for everyone, and as the coronavirus continues to impact lives, health and the economy, it would be

English

Customer Intelligence | Fraud & Security Intelligence | Risk Management

Alexander Tikhonov21 August 2020 0

How banking in Russia is embracing digital transformation and resilience

It is becoming common to attribute huge changes in any sector to part of the global response to the pandemic. I’d argue that the pandemic has simply accelerated changes that were already happening in this sector. To test this hypothesis, I caught up with Alex Kwiatkowski, Principal Industry Consultant for

English

Banking

Artificial Intelligence | Customer Intelligence