Hidden Insights

Analytics

Find out how analytics, from data mining to cognitive computing, is changing the way we do business

Analytics

Mayra Pedraza7 December 2017 0

Powering data science education with social collaboration

Data science continues to become more and more critical, especially in the education sector. There is an ever-growing need to encourage and persuade younger generations to choose a career pathway in STEM areas from an early stage in their education, not least because organisations are struggling to find the analytical

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Analytics | Customer Intelligence

Alex Kwiatkowski5 December 2017 2

Cost & profitability analytics: Show me the money

If you’ve been a regular reader of my musings over the years, or heard me bring these thoughts to life in-person at an event or during a webinar, you’ll know that I like to rely upon a few tried and tested phrases. One of my favourites is “’x’ [insert technology

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Advanced Analytics | Analytics | Internet of Things

David Dozoul28 November 2017 2

Digital Drill

Every single day wells are drilled whether for hydrocarbon, for water or for mining out of which resources are extracted. These drilling operations involve advanced technologies, different expertise, processes and people. With reserves being more complex and difficult to reach along with increasing difficult environment (Deep Off Shore, Sour environment,

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Energy & Utilities

Analytics | Data for Good

Roderick Crawford27 November 2017 3

Where’s the good in data? How analytics is transforming government decision-making

Undoubtedly, the unifying ambition of everyone who serves in government is to do good for the local communities, regions and countries they serve. What I’m interested in is how departments and agencies arrive at those decisions, verify them and even predict their outcomes so that they know with some degree

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Government | Health Care

Analytics

Johan Sandell24 November 2017 0

Pehmeys voi olla timanttisen kovaa johtajuutta

Suomalaiset kaupallisen, teknisen ja it-alan ammattilaiset ovat jälleen nimenneet ihannetyönantajiaan tutkimusyritys Universumin teettämässä selvityksessä. Tulosten kärkeen nousi yrityksiä, joissa on panostettu avoimuuteen ja viestintään. Kun tähän yhdistetään SASin tutkimustiedot menestyneiden toimitusjohtajien ominaisuuksista, havaitaan, että yksi menestyksen avaimista nykyorganisaatioissa on pehmeä vaikuttaminen - Soft Power. SAS tutki yhdessä konsulttiyritys ghSMARTin kanssa

Finnish

Analytics | Customer Intelligence

Patrick Xhonneux24 November 2017 0

In pursuit of data-driven creativity and efficiency

Marketing has changed tremendously in the last few years, both organizationally, as a function, and the types of activity involved. Peter Hinssen, in The Network Always Wins, suggested that marketing is now a matter of influencing the network of information that has the customer at its heart. This means, in

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Analytics | SAS Culture

Christian Giraud23 November 2017 0

Ten ways hackathons support innovation

Hackathons - short-term programming events using data, APIs and analytics to solve real-world problems are great for team-building, recruitment, networking and experimenting. But there is a growing sense that they are also contributing to banking innovation. Here are my observations on the subject. Hackathons are a relatively cheap way to

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Banking

Analytics | Customer Intelligence

Matthew Stainer22 November 2017 0

Can you improve customer experience and reduce costs to serve at the same time?

Improving customer experience and reducing costs to serve at the same time sound contradictory objectives. Surely improving customer experience requires a larger investment in it? Yet in some instances, I believe it is possible to achieve both at the same time. Last year I wrote a couple of blog posts

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Analytics | Customer Intelligence

Mike Turner16 November 2017 0

The Single Customer View: pointless exercise or precious asset?

For anyone engaged in analytical marketing, creating a 360-degree single customer view (SCV) is nudging the top of your ‘to do’ list. Why shouldn’t it be? Knowing a lot about your customers can never be a bad thing, surely? But is a holistic view really necessary? Before we go there,

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Analytics

John Hawkins13 November 2017 1

Forecourt of the future

Why do you visit your local petrol station forecourt? Well, probably one reason is to buy fuel for your car, but there is no question that forecourts have changed. Twenty or thirty years ago, you would (more or less) only have been able to buy fuel, plus oil or bulbs

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Analytics