May 4 – Star Wars Day – has come and gone again, but as always, offered a chance to have some fun with data and analytics. Mary Osborne used text analytics to show Luke Skywalker’s emotional journey across the movies, from young and idealistic to older and more jaded, but
Digital transformation is the buzzword that simply will not go away. But are we taking its name in vain? It is easy to jump on a bandwagon and start to use terms like transformation without really thinking about whether we are doing so correctly, or whether another word, like “iteration”
The NHS is one of the UK’s most beloved institutions, but it’s also in need of some new thinking. This is especially true when it comes to technology. The first major wave of investment in artificial intelligence (AI) has seen entire industries transformed by the speed and capabilities of machine
‘Customer service’ probably isn’t the first phrase that anyone associates with government or public services. Indeed, we are almost certainly more used to thinking of public services as the complete opposite of customer-focused. That, however, needs to change.
Marketing attribution is a way of understanding the impact of different channels and touch points on customer decisions and spending. It allows businesses to allocate responsibility for sales (and therefore income) to particular channels or campaigns, and see which are most effective in driving sales and profits, and which give
Inspire the extraordinary was not only the theme that was used for the 2018 edition of #SASForumMilan, but also the goal we had for the 2,000 attendees: to live together an entire day, full of food for thought. We wanted to organise an event both to provide answers and to
Prof. Dr. oec. HSG Holger K. von Jouanne-Diedrich has been Professor of Business Informatics and Customer Relationship Management at the Aschaffenburg University of Applied Sciences in Bavaria since 2013. He holds a doctorate from the Institute of Information Systems at the University of St. Gallen, Switzerland, and studied business administration
Customer experience is the most important element of any business. Get that right, and all the rest will follow. Businesses should focus on creating great customer experiences because they will drive customer loyalty and retention, and ultimately deliver and improve business profitability. Analytics is key to this process because it
Rethink the way you run your business Irrespective of which digital business model works for your organisation, there are four guiding principles that you should adhere to as you execute on your digitised business strategy: Provide seamless, compelling and engaging customer experiences Optimise processes and improve employee experiences to deliver
SAS has partnered and engaged with educators and students alike for more than 30 years now, and academic engagement remains a big issue. There is increasing pressure on students around the world to become more “work-ready,” and we know that analytics skills are in high demand. A recent article on
