In the new era of online visual communication, when you have to be fast and clear, emojis are getting a strong relevance as the main language that allows us to communicate with anyone globally. Customers know it and brands too. Collecting and analyzing data on emojis give companies useful insights
There is general agreement that artificial intelligence (AI) will change our lives. What is less clear is exactly how and when that change will happen, and how it will look. Some of the speculation has been fairly wild. In life sciences and health care, however, the mists are now starting
This is the first article in a three-part series on how to reduce uncertainty in the supply chain for lower costs. This article deals with reducing uncertainty downstream – i.e., in relations with customers (and their customers). There are several ways to define uncertainty. I like two angles, which are
One game down, one more to go. Yesterday’s analysis on Belgium and France predicted a balanced game, which in reality proved to be the case as well. Congratulations to France for reaching the final! Today we look at the other semi-final between England and Croatia. Again, we worked with our
By David Smith Rowing is a “data rich sport” and multiple data sources are already being analysed by British Rowing, in particular to understand more about elite level performance. The more the coaches understand about what the data tells them, the more they can combine it with their own expertise
With a couple of big games coming up tonight and tomorrow, we teamed up with our partner SciSports to analyse the strengths of the remaining four teams. Here is an analysis of the French and Belgian teams. SciSports is a Dutch company providing data analysis and intelligence to the football industry. Their
IFRS 17 is a once-in-a-lifetime-change for insurance companies. It provides a set of new rules to improve the transparency of financial reporting in insurance companies, comparable to those of other industries. This will be a welcome change for analysts and other stakeholders, who have wanted this for a very long
While most organisations claim to want to compete on customer experience, our research shows that most organisations are unable to use analytics to predict customer needs. In the Age of Now, where consumers have more choices than ever and their expectations of brands are higher than ever, customer experience and
Data science is hot. Being a data scientist has been described as one of the world’s sexiest careers – though that may say more about the people coining the description than data science – and data scientists are both in high demand and increasingly well-paid. It is, in fact, highly
O mundo interconectado. Um mundo inteligente. Onde as empresas/marcas têm acesso a dados que permitem oferecer, aos clientes, soluções/produtos personalizados. Bem-vindos ao mundo (utópico?) da Internet das Coisas. Mas será que esta visão é viável? Como é que as empresas conseguirão atingir este cenário? Falámos com um dos especialistas na
