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Machine Learning
Oliver Sheerin 0
Part 1: Marketing analytics is broken. Could intelligent automation fix it?

"According to Gartner, “over 50% of senior marketing leaders are unimpressed with the results they receive from marketing analytics investments” – yet most companies expect to increase these investments over the next few years. How can we avoid throwing good money after bad?" By Oliver Sheerin, Senior Customer Intelligence Advisor, SAS. When

Analytics
Olivier Penel 0
How to Get Started With Responsible AI

In my previous article, “The Vital Ingredients of Responsible AI,” I described the principles that underpin the need to develop AI systems that factor in the human factor, not only contribute to business outcomes but also protect individuals, society and the environment. While it’s difficult to argue with those principles,

Olivier Penel 0
The vital ingredients of responsible AI

In my previous article, “The Business Imperative for Responsible AI," I covered the main business drivers for responsible AI. Beyond the greater good and social responsibility, responsible AI is emerging as a key factor for successful AI adoption. In this article, I will describe the main ingredients of responsible AI:

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