"According to Gartner, “over 50% of senior marketing leaders are unimpressed with the results they receive from marketing analytics investments” – yet most companies expect to increase these investments over the next few years. How can we avoid throwing good money after bad?" By Oliver Sheerin, Senior Customer Intelligence Advisor, SAS. When
In my previous article, “The Vital Ingredients of Responsible AI,” I described the principles that underpin the need to develop AI systems that factor in the human factor, not only contribute to business outcomes but also protect individuals, society and the environment. While it’s difficult to argue with those principles,
In my previous article, “The Business Imperative for Responsible AI," I covered the main business drivers for responsible AI. Beyond the greater good and social responsibility, responsible AI is emerging as a key factor for successful AI adoption. In this article, I will describe the main ingredients of responsible AI:
If my experience is anything to go by, there’s a sizeable number of customers that still have SAS workloads running on IBM mainframes. Now I have tremendous respect for S/390 (I can still navigate TSO/ISPF et al. and started my IT career programming in PL/AS on MVS and VM), but
With the steep rise of artificial intelligence (AI) adoption across all facets of society, ethics is proving to be the new frontier of technology. Public awareness, press scrutiny and upcoming regulations are forcing organizations and the data science community to consider the ethical implications of using AI. The need for
If you’ve switched on the news recently, you’ll have noticed how the words “supply chain” have now become part of Britain’s everyday vocabulary. From fuel shortages at petrol stations to the terrifying prospect of a Christmas turkey shortage, we’ve suddenly become aware of how precarious our society is, and how
By Adam Goldsmith, Insurance Specialist, SAS UK & Ireland Insurers have the near-impossible task of keeping customers satisfied with the service they're given whilst ensuring costs are controlled to ensure profitability. At the point a customer makes a claim, it is at a point of high stress and emotion, but
"Now what? Responsible artificial intelligence (AI)? You're probably going to tell me that this is going to interfere with how I go about AI." Yes, I am. There's a whole list of nations coming up with strategies on AI. Check out this world map where each colored country is having a
Rajeeve Narula Cloud adoption is perhaps one of the most common themes I hear in my customer interactions these days. There is a clear mandate within the UK government’s Cloud First policy for UK government and the wider public sector organisations to fully evaluate potential for the public cloud rather
Caroline Payne, Head of Customer Advisory, SAS UK Public Sector Team Digital innovation across governments around the world has accelerated in the last 18 months as leaders turn to data and technology to deliver rapid responses to the pandemic. Public organisations have had to move quickly, whilst being acutely aware
