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Customer Intelligence | Students & Educators
Harry Clarke 0
The marketing best practices that drive student and financial value in higher education

In my previous post, “Why personalising the student experience is critical to higher education’s viability," we examined the role customer intelligence can play in driving value for universities and students across the higher education journey. Specifically, analytics has a vital role to play in helping decision makers, particularly marketers, to

Analytics | Data Management | Internet of Things
Reece Clifford 0
Unlocking analytics for multi-sport events

The reach of sports analytics is growing by the day. Increasingly, fans expect access to additional information when viewing their favourite sport. The Premier League has started to provide information about distance run, completed passes and penalty placement history. The Australian Football League shows—on live TV—the heart rate of a

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