If you want to know what is going on within business analytics, you can read an article, a report from an analysis firm, or a white paper from a vendor (like SAS). It can all be very enlightening, but to me it will never have the same effect as listening
Flemming Bagger, som er chef i SAS Institutes nordiske Center of Excellence inden for Information Management, deltog for nylig i et interview på bloggen Rainmakers. Her siger han blandt andet: "The real value is not connected to how much data you have or where you store it, but how you use it.
Michael Helveg Larsen, som er relatioship manager inden for energi hos SAS, svarede for nylig på 5 spørgsmål om forsyningsselskaber i Morgenavisen Jyllandsposten. Her får du hans bud på de aktuelle trends. Hvilke forandringer er på vej i energisektoren og i forsyningsselskaberne? De fleste selskaber i forsyningssektoren har deres rødder
Who doesn’t want to be proactive? Many a starry-eyed presenter have discussed the subject of predictive decision making. Usually, the story goes something like this: “You can’t drive your car looking in the rear-view mirror. You have to look out the wind screen. Therefore, you need predictive decision making.” Examples
Fem undervurderede måder at få succes med forretningsudvikling på ved hjælp af dataanalyse Alt for mange projekter ender uden succes: a) skuffeprojekter, der aldrig rigtig fik chancen; b) mindre projekter, der døde, fordi ressourcerne blev trukket til drift af mere vigtige opgaver; c) projekter, der kørte i en periode, løb
It is no secret that it can be difficult to get a data project on the agenda. There are many (if not good – then at least tempting) reasons for management to shut their eyes and ears: Data projects quickly get complicated, they involve many stakeholders, they tend to drag
SAS Iinstitutes eksperter svarer jævnligt på spørgsmål om aktuelle emner i Morgenavisen Jyllandsposten. Her er det Ann-Charlotte Kjellberg, som står i spidsen for vores nordiske risk management ekspertteam. Glider virksomhedernes risikostyring i baggrunden, når konjunkturerne tegner lysere? - Ja. Der er flere undersøgelser, som peger på, at risikoappetitten vokser, når konjunkturerne
Hvis man bruger lidt tid på sine data, kan interessante og nye sammenhænge dukke op. Her er et eksempel apropos kommunalvalget. Men det behøver bestemt ikke bare være for inspirationens skyld som i eksemplet her. Der kan ligge millioner af kroner gemt, hvis man forstår at bruge sine data. Jeg
Inbound marketing was coined nearly a decade ago and as opposed to traditional outbound – or intrusive marketing if you may – inbound marketing seeks to eliminate disturbance in the buying process, allowing the potential customer to ‘design’ a truly personalized experience, delivering the right offer in the right channel
The aim of my blog series is to discuss areas essential in gearing more towards analytically-based marketing, or data-driven marketing, if you prefer that term. My first blog briefly dealt with making a plan. You need a plan in order to know where you want to get. Keeping up with
