In the early days of COVID-19, we heard a lot about how working practices were changing, probably forever. People would no longer want to crowd into the office every day. And employers would no longer need to pay for expensive city-centre real estate. Instead, remote working would become the norm
Before the outbreak of COVID-19, demand planning hardly ever matched actual sales. But since the virus reached Europe, the level of sales in different product categories became even more difficult to predict. How could the garden centers have imagined that consumers would invest their money in a roof, pavement or
A ligação do mundo académico ao mundo empresarial é algo fundamental não só para os alunos que têm a oportunidade de contactar com aquilo que é o ambiente e desafios da vida profissional, mas também para as próprias empresas que precisam de talento para se inovar e não perderem competitividade
Nearly everyone in retail knows the value of personalisation. Getting there, however, can be a problem. Here’s how your retail store can be a business that better understands the customer. Personalising the shopping experience is the surest way to the consumer’s pocket. Consumers buy more and buy more often when
From powering driverless vehicles to tackling the global climate crisis, 5G networks will play a huge role in shaping the future of our society. How can CSPs remove barriers to innovation and drive positive change? 5G technology holds transformative potential for business, individuals and society. However, successfully realizing the true
I think it’s safe to assume that we have all heard the phrase “don’t imitate, innovate” in some form or other, but from my point of view, there are only so many times that the wheel can be invented, meaning that sometimes, you would, could and should imitate. I’m not
I’ve written before about how most marketing leaders are underwhelmed by the results they’re getting from marketing analytics, and how intelligent hyperautomation offers the potential to transform performance by shifting from traditional manual campaign generation and execution to an event-driven approach to marketing. The next question is how to put
Around the world, violence against women is a huge problem. It has personal, social and economic costs. One study in Europe, for example, estimated that the cost of violence against women runs into hundreds of billions of euros each year. Law enforcement agencies are key to reducing and preventing violence
In the first part of this blog series, we explored a peculiar phenomenon. A recent Gartner survey indicates that over 50% of marketing leaders are “unimpressed by the results they receive from marketing analytics investments”, yet 85% predicted “significantly more” use of analytics by 2022. If the current approach isn’t
As artificial intelligence (AI) becomes more ubiquitous, organisations are starting to encounter a big issue: explainability. European law requires that organisations need to be able to explain decisions about individuals, such as whether to grant a loan, extend a line of credit, or even to start a fraud investigation. This
