![The Dirty Tricks of Selling #3: My ROI can beat your ROI Foresight Cover](https://blogs.sas.com/content/forecasting/files/2017/02/BFD.png)
Would you buy something that doesn’t have demonstrable Return on Investment? Of course you would! Whether you realize it or not, you do this every time you buy software. There is no proven ROI. Maybe this is just a pet peeve of mine. Maybe I care too much about cause