On a Monday July 20 segment of consumer advocate Clark Howard’s radio show, Clark discussed the common practice of hidden payments to influential bloggers. Apparently these high-tech shills pocket the payola, and then make favorable postings about particular products or services. According to Clark, there are new rules to prevent this kind nefarious behavior, requiring bloggers to disclose receipt of such compensation.
All this made me realize that some of my readers might not be aware that the world’s largest privately held software company, SAS Institute, the undisputed leader in advanced analytics software, pays me to write this blog. I know it may be surprising to those individuals who, aware of my vast independent wealth and altruistic instincts, were thinking I’ve been serving as a product marketing manager at SAS for free these past five years. So for anyone who has been confused, let me state it again unambiguously: SAS Institute of Cary, NC, USA, pays me to write this blog.