SAS pays me to write this blog

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On a Monday July 20 segment of consumer advocate Clark Howard’s radio show, Clark discussed the common practice of hidden payments to influential bloggers. Apparently these high-tech shills pocket the payola, and then make favorable postings about particular products or services. According to Clark, there are new rules to prevent this kind nefarious behavior, requiring bloggers to disclose receipt of such compensation.

All this made me realize that some of my readers might not be aware that the world’s largest privately held software company, SAS Institute, the undisputed leader in advanced analytics software, pays me to write this blog. I know it may be surprising to those individuals who, aware of my vast independent wealth and altruistic instincts, were thinking I’ve been serving as a product marketing manager at SAS for free these past five years. So for anyone who has been confused, let me state it again unambiguously: SAS Institute of Cary, NC, USA, pays me to write this blog.

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Mike Gilliland

Product Marketing Manager

Michael Gilliland is a longtime business forecasting practitioner and currently Product Marketing Manager for SAS Forecasting. He is on the Board of Directors of the International Institute of Forecasters, and is Associate Editor of their practitioner journal Foresight: The International Journal of Applied Forecasting. Mike is author of The Business Forecasting Deal (Wiley, 2010) and editor of the free e-book Forecasting with SAS: Special Collection (SAS Press, 2020). He is principal editor of Business Forecasting: Practical Problems and Solutions (Wiley, 2015) and Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning (Wiley, 2021). In 2017 Mike receive the Institute of Business Forecasting's Lifetime Achievement Award. In 2021 his paper "FVA: A Reality Check on Forecasting Practices" was inducted into the Foresight Hall of Fame. Mike initiated The Business Forecasting Deal blog in 2009 to help expose the seamy underbelly of forecasting practice, and to provide practical solutions to its most vexing problems.

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