Demand-Driven Forecasting -- a new book from Charlie Chase

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I’m back from a week of vacation in Michigan and bursting with new topics, but will have to get to those next week (still playing catch-up in my day job). I do, however, have the pleasure to announce the publication of a new book by my friend and colleague Charlie Chase, Demand-Driven Forecasting: A Structured Approach to Forecasting. Charlie is currently Business Enablement Manager for the SAS Manufacturing and Supply Chain Global Practice, and has been a longtime contributor to the forecasting profession through his publications and involvement with the Institute of Business Forecasting. Charlie also preceded me as marketing manager for SAS forecasting software, and led the launch of our flagship SAS Forecast Server in 2005.

In his column in the Summer 2009 issue of Journal of Business Forecasting, Larry Lapide had this to say about Charlie and the book:

“I believe he captures a lot of what industry forecasters (like yourself) have been doing over time to improve forecasting by understanding the impact of demand-shaping activities. Much as a practitioner, Bob Brown described history-based forecasting over 50 years ago, Charlie, another industry practitioner, has done the same for today’s demand-driven forecasting.”

This book is part of the Wiley & SAS Business Series, and you can order it now.

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About Author

Mike Gilliland

Product Marketing Manager

Michael Gilliland is author of The Business Forecasting Deal (the book), and editor of Business Forecasting: Practical Problems and Solutions. He is a longtime business forecasting practitioner, and currently Product Marketing Manager for SAS Forecasting software. Mike serves on the Board of Directors for the International Institute of Forecasters, and received the 2017 Lifetime Achievement in Business Forecast award from the Institute of Business Forecasting. He initiated The Business Forecasting Deal (the blog) to help expose the seamy underbelly of forecasting practice, and to provide practical solutions to its most vexing problems.

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