Demand-Driven Forecasting -- a new book from Charlie Chase


I’m back from a week of vacation in Michigan and bursting with new topics, but will have to get to those next week (still playing catch-up in my day job). I do, however, have the pleasure to announce the publication of a new book by my friend and colleague Charlie Chase, Demand-Driven Forecasting: A Structured Approach to Forecasting. Charlie is currently Business Enablement Manager for the SAS Manufacturing and Supply Chain Global Practice, and has been a longtime contributor to the forecasting profession through his publications and involvement with the Institute of Business Forecasting. Charlie also preceded me as marketing manager for SAS forecasting software, and led the launch of our flagship SAS Forecast Server in 2005.

In his column in the Summer 2009 issue of Journal of Business Forecasting, Larry Lapide had this to say about Charlie and the book:

“I believe he captures a lot of what industry forecasters (like yourself) have been doing over time to improve forecasting by understanding the impact of demand-shaping activities. Much as a practitioner, Bob Brown described history-based forecasting over 50 years ago, Charlie, another industry practitioner, has done the same for today’s demand-driven forecasting.”

This book is part of the Wiley & SAS Business Series, and you can order it now.


About Author

Mike Gilliland

Product Marketing Manager

Michael Gilliland is a longtime business forecasting practitioner and formerly a Product Marketing Manager for SAS Forecasting. He is on the Board of Directors of the International Institute of Forecasters, and is Associate Editor of their practitioner journal Foresight: The International Journal of Applied Forecasting. Mike is author of The Business Forecasting Deal (Wiley, 2010) and former editor of the free e-book Forecasting with SAS: Special Collection (SAS Press, 2020). He is principal editor of Business Forecasting: Practical Problems and Solutions (Wiley, 2015) and Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning (Wiley, 2021). In 2017 Mike received the Institute of Business Forecasting's Lifetime Achievement Award. In 2021 his paper "FVA: A Reality Check on Forecasting Practices" was inducted into the Foresight Hall of Fame. Mike initiated The Business Forecasting Deal blog in 2009 to help expose the seamy underbelly of forecasting practice, and to provide practical solutions to its most vexing problems.

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