Our Storytellers: Why Brooke Fights Fraud

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Brooke Fortson

Brooke Fortson, Marketing Manager, Fraud and Security Intelligence

We’re proud of our unique company culture that spans across offices, divisions and geographies. It’s one of the reasons SAS was recently named among the top workplaces in the world by Fortune’s Great Place to Work!

If you’re curious about what it is that makes SAS such a great place to work, one answer always rises to the top – our people. The people who work here are some of the best and brightest – not to mention the most passionate, accountable, authentic and curious people you’ll ever meet!

Our people are the ones writing SAS’ story, and we want you to meet “Our Storytellers.” Today, meet Brooke Fortson. She’s a yogi, an NC native and a marketing manager at SAS!

Meet Brooke!

Brooke leads a global team of product marketers for our Fraud and Security Intelligence division – pretty cool stuff! Her team supports the process of presenting SAS Fraud and Security Intelligence solutions to market, so the right businesses can put them to work fighting fraud.

“This includes positioning and messaging, launching the solutions and ensuring our customers understand the capabilities and usage scenarios,” she says.

Brooke Fortson

Outside the office, you’ll find Brooke at the yoga studio, in the kitchen, or spending time with her friends and family!

An NC native

Brooke’s SAS journey started about 11 years ago, but she’s always had  SAS on her radar: “I grew up in North Carolina and went to NC State University, so SAS was always on my short list of dream jobs,” she says. “Right out of school, I did marketing and PR for a gourmet candy company. Then I went to work for the News & Observer in the circulation division. After that, I was the marketing director for a boutique real estate agency in downtown Raleigh. I designed and implemented the marketing strategy for the new high rises that were being built. When I saw a marketing job open up at SAS, I knew I had to apply!”

Making a difference

Brooke’s favorite part about SAS is, well… her job! “I absolutely love it,” she says. “It’s not always easy or glamorous. But I feel like it gives me the opportunity to make a difference in the world.”

She doesn’t write the code for our products and solutions, but she knows her work is important to our mission: “I don’t write code or implement the software, but I do hold myself responsible as the voice of all the developers and testers behind the scenes making incredible software that saves lives. I take that responsibility very seriously, because at the end of the day my division plays a part in making the world a better place.”

Fighting fraud and financial crime is a big responsibility - one that Brooke doesn't take lightly. "On the other side of financial crime, there's always a victim," she says. "Sometimes that’s stolen money or a stolen identity. Other times money is laundered to fund activities like human trafficking, drug trafficking and terrorist activities. Our technology monitors transactions and alerts investigators of suspicious activity to try to stop those crimes before they happen.”

Check out one of Brooke's recent projects that's helping tell the story of why our employees fight fraud:

Inspiring Women

When she’s not marketing our Fraud solutions, you’ll find Brooke engaging with our Women's Initiative Network (WIN) and Young Professionals Network (YPN). She’s passionate about lifting up and encouraging other women in tech, and even hosted our company's first ever Women in Analytics: Fraud and Financial Crimes chapter event.

“I’m very passionate about encouraging women (especially in the tech world) to be bold, inquisitive, innovative and courageous. To not only have roots in their strengths and values, but also have wings to support their dreams and ambitions. To have the discipline to listen and learn, and also the courage to speak up and be heard. Being surrounded by a supportive network is so important,” she says. “I’m grateful that SAS offers opportunities for people to come together and lift each other up."

A word of advice

When it comes to advice for others, Brooke says to be passionate!

“When I took my job in product marketing, I was afraid I wasn't technical enough. I was told, "I can teach you the technology. You have passion and creativity, those are things I can't teach.""

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Want to meet more of our people? Hear more from Our Storytellers.

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About Author

Alyssa Grube

Associate Communications Specialist

Alyssa Grube is an Associate Communications Specialist focused on employee programs, culture, and employer branding. She’s passionate about the intersection of people + brand, and loves sharing the SAS story with the world. Seriously, ask her about why she loves SAS – just grab a coffee first.

5 Comments

  1. Awesome blog. BTW, there's never a shortage of "Passion and Creativity" when Brooke is around.
    Thanks for all that you do Brooke. You are the best.

  2. A much deserved moment in the spotlight for Brooke. Having known her outside of SAS for many years, she's an endless flow of warmth, kindness, creativity and competence -- all qualities that make her awesome at her job.

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