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David B. ThomasMay 5, 2010 11

MarketingProfs B2B: Getting Strategic with Your Brand

My notes from the MarketingProfs B2B panel "Getting Strategic with Your Brand." Presented by Lois Brayfield, President, J Schmid & Associates; Susan Doctoroff Landay, President, Trainers Warehouse Lois asked us to accept three ideas: Your brand defined is the perception of your customers. Forget B2B, you’re selling to people with

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Customer Intelligence

Justin HuntsmanMay 4, 2010 10

Katie Paine and the SAS eMetrics Marketing Lab: the impacts of social media on your business

Presentation Title: Listening, Understanding and Predicting the Impacts of Social Media on Your Business Presenters: Katie Delahaye Paine, KDPaine & Partners Mark Chaves, Director of Media Intelligence, SAS Customer Intelligence Effective social media measurement is the leading topic in marketing right now, and rightly so. That’s why we partnered with

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Customer Intelligence

David B. ThomasMay 4, 2010 0

MarketingProfs B2B: One-to-One Therapy - Twitter and Email Advice

One of the most valuable features of the MarketingProfs B2B forum are the One-on-One Therapy sessions, where attendees get to sit down with experts in different fields and get specific advice relevant to the challenges they’re facing. Jennifer Altimore and Joe Hirshka from Kennametal Inc. came to Boston from Latrobe,

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Customer Intelligence

Alison BolenMay 3, 2010 5

Proud to work with 1-800-FLOWERS.COM

When you have favorite customers, you get excited to see them do exciting things. That's how I felt about seeing 1-800-FLOWERS.COM President Chris McCann on the CBS prime time show Undercover Boss. The reality show disguises corporate executives and sends them undercover as rank-and-file employees to learn what it's like

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Customer Intelligence

Justin HuntsmanApril 30, 2010 0

Join us at eMetrics to see SAS Social Media Analytics and SAS Web Analytics solutions

Are you attending the eMetrics Marketing Optimization Summit next week in San Jose, CA? If so, we’d love to see you at the event. Here are some of the ways you can get the latest & greatest from SAS at this event: The SAS Booth (Booth Space #21) We’re highlighting

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