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Customer Intelligence

John BallaJanuary 30, 2013 0

3 ways to improve loyalty with marketing analytics

This post originally appeared in our SAS Voices blog, published by my colleague and fellow blogger Courtney Peters. It's a great story about how Oberweis Dairy harnessed the power of marketing analytics to cultivate loyalty. That effort has helped them grow from a family-owned dairy farm to a major regional food manufacturer

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Customer Intelligence

John BallaJanuary 25, 2013 0

3 ways marketing analytics impact customer centricity

The idea of customer centricity in marketing is as "old as dirt" - it's probably been around as long as people have been interested in buying or selling things to each other. So why are we still talking about it, and why is it so seemingly elusive for some organizations? The

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Customer Intelligence

Will WaughJanuary 18, 2013 4

Marketing analytics and why Google matters

I have been fortunate enough to work on some of our various marketing analytics’ implementations. One specific solution I have talked about before is Customer Experience Analytics (CXA), a solution that facilitates the integration of online and offline data for better customer insights and segmentation. It is a key part of our overall

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Customer Intelligence

John BallaJanuary 16, 2013 3

The business value of being a best place to work

Being named to the Top 100 of the Fortune Best Places to Work list is a highly coveted honor that SAS has enjoyed for 16 years in a row. In order to be considered for this annual ranking, candidate companies have to answer a comprehensive set of questions that really

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Customer Intelligence

Scott BatchelorJanuary 15, 2013 0

Improve outcomes with cross-channel campaign management

One of the amazing things I’m finding about the National Retail Federation’s “BIG Show” is the incredible amount of experience and knowledge walking the halls. There are 10-, 20- and 30-year veterans of the retail world everywhere you turn. Two of those professionals – Office Depot’s Alan Adams and Kerem

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Retail

Customer Intelligence

Scott BatchelorJanuary 15, 2013 0

3 big trends show why #NRF13 is "Retail's BIG Show"

It's easy to see how a newcomer to "Retail's BIG Show" could be a bit overwhelmed. The booths are big, attendance is booming and there are "hot and new" solutions everywhere you turn. But as I've walked the halls and looked at what's being promoted, I've noticed a few trends

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Retail

Customer Intelligence

Scott BatchelorJanuary 14, 2013 0

Change is the only constant at #NRF13, "Retail's BIG Show"

Standing in Times Square in January usually means experiencing blistering cold and blustery winds. But this year, I sense there’s a change…it’s almost balmy! The retail industry is seeing a similar change with a shift in customer behavior, online retailers putting pressure on brick-and-mortar retailers and the rise of mobile.

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Retail

Customer Intelligence

John BallaJanuary 11, 2013 0

10 steps of marketing analytics for personalized national retailing

It's remarkable how the women my life really like shopping at the different Chico's FAS stores. I think a big reason is that somehow they manage to deliver a boutique experience for every customer at all their stores. That's not an easy feat when you run over 1,000 stores nationwide under 4 different brands: Chico's, White

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Retail

Customer Intelligence

John BallaJanuary 4, 2013 0

Marketing in the middle - a C-suite game?

The Economist Intelligence Unit recently published a report that highlights some C-suite dynamics that remind me of that childrens' game "monkey in the middle." The report details multiple ways in which surveyed CMOs believe one thing about the role of marketing in the company, and then their other functional peers (CIO,

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Customer Intelligence

Scott BatchelorJanuary 2, 2013 2

Exponential change vs. incremental improvement

As we turn the calendar to a new year, we tend to take a look at our lives and make some goals for improvement. Maybe it involves fitting in our favorite pair of jeans again or finally starting the next great American novel. Change and improvement are second nature in

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