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Customer Intelligence

John BallaMarch 21, 2013 2

Marketing analytics links customer experience with competitiveness

The digital world we live in gives marketers the opportunity to capture, record, measure, analyze and report just about anything nowadays - and we do it! Clicks, conversions, likes, attrition, business drivers, value destroyers - you name it and it's all fair game. Therein lies the rub - it's all fair game, and that's what's putting

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Customer Intelligence

John BallaMarch 15, 2013 1

Grow among peers at CI Customer Connection

Each fall, SAS Customer Intellience (CI) customers gather at SAS global headquarters for the SAS CI Customer Connection. It's a great opportunity you to interact with your peers in other companies and to gain firsthand knowledge on how to make the most of your CI investment in three important ways: Much of the event is planned to give you many

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Customer Intelligence

Jonathan MoranMarch 7, 2013 0

What's in a name – Marketing Analytics.

In the first post in this series, we discussed how there are a number of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated marketing management and marketing analytics. My goal with this series of posts was to clarify the definitions among the terms, delineate

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Customer Intelligence

Jonathan MoranMarch 6, 2013 0

What's in a name – Integrated Marketing Management.

In two previous posts, we have investigated the terms customer intelligence and customer analytics in more detail. We continue on our journey today by defining our third of four terms – that of integrated marketing management (IMM). Each of these four terms are different and distinct, so let’s jump right into our

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Customer Intelligence

Jonathan MoranMarch 5, 2013 0

What's in a name – Customer Analytics.

In the first post in this series, I introduced the collection of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated marketing management and marketing analytics. It's important to define them, as well as understand what comprises each term and which SAS solutions apply. It's

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Customer Intelligence

Jonathan MoranMarch 4, 2013 3

What's in a name – Customer Intelligence

As mentioned in my previous post, there are a number of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated marketing management and marketing analytics. It's important to define them, as well as understand what comprises each term and know which SAS solutions apply. It's

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Customer Intelligence

John BallaFebruary 26, 2013 0

The five keys to content-powered marketing

Content plays a critical multifaceted role in marketing today - simultaneously beckoning and informing your customers at any given time. Content imparts details, stirs emotions and sways decisions. And when created and promoted correctly, content fuels a sales funnel whose narrow end points to the shangri-la of closed sales and happy customers. And

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Customer Intelligence

John BastoneFebruary 11, 2013 2

By failing to prepare, you are preparing to #FAIL

The title of this post comes by way of Benjamin Franklin sometime in the 18th century (Thanks, Ben.). Despite the age of this wisdom, the world is littered with examples of marketing efforts that have prepared for and executed against failure, often with spectacular results. Some of the most recent

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Customer Intelligence

John BallaFebruary 6, 2013 0

Marketing and loyalty in the era of big data

On advantage of being a marketer at SAS right now is that we have a roughly 35-year head start on our competitors in terms of helping organizations manage big data. And because much of big data is driven by customer data, marketing is ground zero for big data in most organizations.

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