Change is the only constant at #NRF13, "Retail's BIG Show"


Standing in Times Square in January usually means experiencing blistering cold and blustery winds. But this year, I sense there’s a change…it’s almost balmy! The retail industry is seeing a similar change with a shift in customer behavior, online retailers putting pressure on brick-and-mortar retailers and the rise of mobile. All those topics and more are part of the buzz at Retail’s BIG Show, the National Retail Federation’s annual gathering.

Once again, SAS has a big presence at "Retail's BIG Show"– a new booth, several sessions with customer speakers and a packed schedule of meetings and demos. It’s going to be a great show! Stop by and see us in booth #753 or attend one of the BIG !deas sessions we're hosting in room 3D08:

SAS is at NRF 2013 in Booth 753

Monday, January 13
"Improved Outcomes with Cross-Channel Campaign Management“
Featuring and Office Depot
2:00 pm – 3:00 pm

SAS Big !deas Session
Featuring S-Group (SOK), Finland
4:30 pm – 5:15 pm

Tuesday, January 14

“Consumer Buying Behavior Is Changing, How Are You Responding?“
Featuring Indigo Books & Music and Nova Pontocom
9:15 am – 10:00 am

One of the most anticipated sessions is the NRF Super Session featuring SAS’ Lori Schafer and retail industry veteran Bernie Brennan. The pair will discuss how Amazon, Apple, eBay, Facebook and Google are shaping our mobile world. Now, more than ever, these titans’ strategies are laser focused on mobile – they are affecting everything from the devices themselves to the operating systems, mobile marketing, mobile shopping and mobile payment. Mark your calendars for Monday from 2:30pm – 3:15pm on the EXPO stage. It’s a session not to be missed!

There’s so much more at this year’s BIG Show in the Big Apple! Stop by the SAS booth for a cup of coffee, a free book and a powerful demo of the technology that is changing the way retailers interact with their customers and maximize revenues. See you there!


About Author

Scott Batchelor

Marketing Manager

Thanks for stopping by and reading my blog ramblings! I'm a creative marketing manager with a passion for innovation, great leadership, cutting-edge technology and proper grammar. Opinions are my own. I've had the distinct privilege of working for a variety of great companies in a handful of different industries. It's certainly given me a wide perspective into the challenges that today's companies face in marketing their products, branding and connecting with their customers. In my spare time, I'm a husband and father of four very active kids. I try to stay active myself -- I've finished a marathon (4:03), a 50-mile bike ride and climbed a 14,000-foot mountain in Colorado over the last couple of years. Follow me on Twitter at @scottbatchelor or LinkedIn at

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