Standing in Times Square in January usually means experiencing blistering cold and blustery winds. But this year, I sense there’s a change…it’s almost balmy! The retail industry is seeing a similar change with a shift in customer behavior, online retailers putting pressure on brick-and-mortar retailers and the rise of mobile. All those topics and more are part of the buzz at Retail’s BIG Show, the National Retail Federation’s annual gathering.
Once again, SAS has a big presence at "Retail's BIG Show"– a new booth, several sessions with customer speakers and a packed schedule of meetings and demos. It’s going to be a great show! Stop by and see us in booth #753 or attend one of the BIG !deas sessions we're hosting in room 3D08:
Monday, January 13
"Improved Outcomes with Cross-Channel Campaign Management“
Featuring Macys.com and Office Depot
2:00 pm – 3:00 pm
SAS Big !deas Session
Featuring S-Group (SOK), Finland
4:30 pm – 5:15 pm
Tuesday, January 14
“Consumer Buying Behavior Is Changing, How Are You Responding?“
Featuring Indigo Books & Music and Nova Pontocom
9:15 am – 10:00 am
One of the most anticipated sessions is the NRF Super Session featuring SAS’ Lori Schafer and retail industry veteran Bernie Brennan. The pair will discuss how Amazon, Apple, eBay, Facebook and Google are shaping our mobile world. Now, more than ever, these titans’ strategies are laser focused on mobile – they are affecting everything from the devices themselves to the operating systems, mobile marketing, mobile shopping and mobile payment. Mark your calendars for Monday from 2:30pm – 3:15pm on the EXPO stage. It’s a session not to be missed!
There’s so much more at this year’s BIG Show in the Big Apple! Stop by the SAS booth for a cup of coffee, a free book and a powerful demo of the technology that is changing the way retailers interact with their customers and maximize revenues. See you there!
