Learn how marketing analytics is redefining the customer experience
![Seth Godin's rules for marketing in the new economy](https://blogs.sas.com/content/customeranalytics/files/2013/06/Seth-Godin-Headshot.jpg)
Are you invisible or remarkable? That's the question that Seth Godin believes that marketers should ask themselves in the new economy and there are 3 simple reasons why: All media is now optional - no one is going to look at your tweet or open your junk mail unless they