The marketer scientist balances art and science


We're pleased to have Scott Brinker, a thought leader and entrepreneur at the intersection of marketing and technology, as the newest contributor to our sister blog from our friends Down Under called "Left of the Date Line."

In his first post for that blog, he explores the idea that everyone in marketing should strive to become what he's called a "marketer scientist," which is a hybrid mélange of scientist and artist.

There's a nice symmetry to the way he's laid out four characteristics each for the scientist part and the artist part of this renaissance persona, and the idea is not to strive to be an expert in all eight of these ways, but to strive to have a little piece of all eight of these in their thinking.

I encourage you to read this thought-provoking post and give some thought as to how these qualities might apply to you - a marketer equally comfortable applying analytics as you are working with Pantone colors. Imagine yourself as this marketer scientist, successfully achieving these art & science mashups:

Do read his post to get the picture in technicolor and surround-sound. And keep checking for more great perspectives from Scott on Left of the Dateline. He's also on Twitter as @Chiefmartec.



About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I held a number of marketing roles at SAS as Content Strategist, Industry Field Marketing and as Go-to-Marketing Lead for our Customer Intelligence Solutions. I like to find and share content and experiences that open doors, answer questions, and sometimes challenge assumptions so better questions can be asked. Outside of work I am an avid downhill snow skier, hiker and beach enthusiast. I stay busy with my family, volunteering for civic causes, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and get by with passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

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