Learn how marketing analytics is redefining the customer experience
![SAS Customer Intelligence 360: Factorization machines, visual analytics, and personalized marketing [Part 2]](https://blogs.sas.com/content/customeranalytics/files/2019/05/Suneel-SGF-702x336.jpg)
Competition in customer experience management has never been as challenging as it is now. Customers spend more money in aggregate, but less per brand. The average size of a single purchase has decreased, partly because competitive offers are just one click away. Predicting offer relevance to potential (and existing) customers plays a