Customer Intelligence Blog

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence

A man and a woman looking at a screen together.

Brian AlfondAugust 7, 2015 0

Relationship lessons from marketing operations

It’s a clichéd rom-com scene: The couple is sitting at a table in clearly awkward silence. Finally, one of them announces that the relationship is over and in doing so delivers the classic line “It’s not you, it’s me.” And what I always hear in those scenes is “It’s not

English

Customer Intelligence

Brittany BullardJuly 31, 2015 4

The customer experience and localized assortments

Retailing holds great lessons for marketers in all industries because as long as there have been customers, retailers have focused on the customer experience. And one of the biggest elements of the customer experience is assortment - literally addressing the customer's need for variety or choice. Think of a time

English

Customer Intelligence

The future of marketing involves touch-screens.

Andrea SangalliJuly 27, 2015 0

The power of real-time contextual marketing

In the movie Minority Report, while the leading actor walks through the mall and experiences personalized greetings all around him, there is a clear flash of how the future of marketing may look: a customer journey marked by relevant and personalized experiences. Getting back to the reality of today, the typical

English

Customer Intelligence

Tamara DullJuly 24, 2015 2

Marketers ask: Why do we need Hadoop if we’re not doing big data?

"Our corporate data is growing at a rate of 27% each year and we expect that to increase. It’s just getting too expensive to extend and maintain our data warehouse.” “Don’t talk to us about our ‘big’ data. We’re having enough trouble getting our ‘small’ data processed and analyzed in

English

Customer Intelligence

John BallaJuly 22, 2015 2

What are mobile consumers thinking?

Why are they thinking that? And how is their customer experience different with mobile? As the world is going mobile, those were the questions on our mind as we kicked off an important research project with Northwestern University’s Kellogg School of Management (the Research). We were motivated to zero in on those

English

Customer Intelligence

Steven HofmansJuly 15, 2015 1

Five steps to omni-channel marketing – step two

As a customer intelligence adviser, my work exposes me to a wide range of organizations with various marketing challenges and available resources. Over time, some common themes have emerged, one of which is omni-channel marketing as a business imperative due to the explosion of channels and the evolution of customer

English

Customer Intelligence

Big data has both structured and unstructured elements.

Tamara DullJuly 10, 2015 4

Marketers ask: What can Hadoop do that my data warehouse can’t?

Recently, I was given the opportunity to present a session titled, An Executive’s Cheat Sheet on Hadoop, the Enterprise Data Warehouse and the Data Lake at the SAS Global Forum Executive Conference. During this standing-room only session, I addressed these five questions: What can Hadoop do that my data warehouse can’t?

English

Customer Intelligence | Data Management

Jonathan MoranJuly 2, 2015 0

3 steps to improving customer experiences

Our customers are networked - they connect with people, places and things that matter to them. That concept and understanding what to do about it holds the key to how organizations can improve customer experiences. It's a matter of networking your organization, so making it more agile, more enabled and

English

Customer Intelligence

Analise PolskyJune 29, 2015 0

How to challenge your customer view

“Is yoga a sport?” Years ago, an executive at Adidas found himself pondering this very question. At the time, the sports design paradigm centered on competitive edge and athleticism. But, not every customer is a professional athlete. Where did customers engaged in recreational activities fit? The “yikes” moment for Adidas

English

Blogs

Blogs

Customer Intelligence