The business opportunity to intelligently manage customer journeys across their lifecycle with your brand has never been greater, but so is the danger of not meeting their expectations and losing out to savvier competitors. In my opinion, the current state of most digital analytic practices continue to be siloed, tactical, and narrowly fixated on channel-obsessed dashboard
Tag: customer intelligence
The age of the customer is upon us. As data-driven marketers, we are now challenged by senior leaders to take a laser-focus on the customer journey, and optimize the path of consumer interactions with your brand. Within that journey, there are a number of trends (or challenges) to focus on: Deeply understanding
Using real-time analytics, your conversations with customers can be more relevant and have a more personal touch. When you’re engaged in conversation, you may not be aware of it, but your brain is taking in and using massive amounts of information. First, you recall previous conversations and everything you already
Consider the last email or digital ad you received from a favorite retailer. It may have included an offer to save 20 percent on your next online purchase, or an invitation to shop in store during an exclusive sale. You don't think too much about this brand’s customer relationship management
Martech is moving fast - pulling in other segments of technology as it pushes forward into 2016. We are well on the way to 2020 - where WalkerInfo predicts that customer experience will be the primary differentiator for consumers over the traditional four P's of marketing (product, place, price and promotion).
I begin this blog post with one goal in mind. I want to raise awareness on the subject of customer and marketing analytics, and why this field is exploding in interest and popularity. Let's begin with a primer for the uninitiated, and lay down some definitions: Customer Analytics: The processes, technologies, and
As a customer intelligence adviser, my work exposes me to a wide range of organisations with various marketing challenges and available resources. One of the common themes that have emerged is omni-channel marketing as a business imperative. Changes in the ways customers engage with brands across an explosion of channels
Marketing analytics continues to explode with more data sources and fascinating predictive marketing approaches to solve important business problems, yet one challenge continues to bubble up. The ability to translate the technical math behind predictive analytics into easy-to-understand business language and visualization to help c-suite executives make data-driven decisions with
In anticipation of SAS Forum Portugal 2015, I wanted to kick off my first contribution to the SAS Customer Analytics Blogosphere sharing an interview I completed with Sofia Real on the topics of modern digital marketing, predictive analytics, optimization, and personalization. Does that sound like a nasty traffic jam you might want to avoid? Absolutely not,
As a customer intelligence adviser, my work exposes me to a wide range of organizations with various marketing challenges and available resources. Over time, some common themes have emerged, one of which is omni-channel marketing as a business imperative. Changes in the ways customers engage with brands across an explosion