I just returned from a vacation to the Pacific Northwest. What a place! The highlight was a whitewater rafting trip we took on the White Salmon River in Washington. The trip is scenic and chaotic. The track of river we ran delivers a steady barrage of class 3-4 rapids and
The SAS Global Forum Executive Conference is a three-day conference held April 4-6 at Caesars Palace Hotel and Casino in Las Vegas, NV. The conference is international and invitation-only, designed to spark discussions about business problems and how to best solve them. On Tuesday, April 5, there were two breakout
The SAS Global Forum Executive Conference is a three-day conference held April 4-6 at Caesars Palace Hotel and Casino in Las Vegas, NV. The conference is international and invitation-only, designed to spark discussions about business problems and how to best solve them. On Tuesday, April 5, there were two breakout
For two days in Early March (March 7-8), we hosted forty-eight of the industry’s most influential analysts in Steamboat Springs, Colorado, for SAS’ annual analyst conference. Collectively, the analysts generated more than 2,000 tweets – the bulk of which were created in a single day – the day our executive
eMetrics is always a great event for us. Internally, we often fight over who manages and attends the event, because it’s such a good time. Thankfully, because I’m based closer to the West Coast than my counterpart, I’ve won the right two years running. Last year, in San Jose, we
Every night, I drive right by our favorite grocery store on my way home from work, so I usually call home to see if we need anything. Sometimes the list gets long and I have to pull over to write it all down. That’s how I manage our grocery list.
Predictive analytics is not the easiest concept to wrap your head around. It’s all too easy to get lost in explanations about statistics, game theory, modeling, and the rest, and end up with a muddy understanding of a process that draws on historical facts, like customer data, to make predictions
I’m excited to publish a new segment of our “Nuts & Bolts of Social Media” video series. In this interview, SAS’ Deb Orton, host of this series, talks with Bernie Brennan and Lori Schafer, co-authors of the recently released book Branded! How Retailers Engage Consumers with Social Media and Mobility.
Coming off a week of U.S. West Coast conferences, I have finally caught my breath and readjusted to my home time zone here in North Carolina. The week started in San Diego at the Teradata Partners conference, where the mood was upbeat and the sessions abuzz with the success that
The issues marketers face are daunting. Let’s talk about three. Email. Response and opt out rates are awful. So we struggle to push thru the noise and stand out. We work to develop a strong list, message, and call-to-action. But we can’t know for certain if our offer will resonate
